URBAN DECAY · 2023
Logo Sizzle
MOTION DESIGN
A bold, high-impact logo animation created for Urban Decay’s annual live showcase. Working within an established brand system, I pushed the motion language toward something fun, fresh, and frenetic—true to the brand’s rebellious energy.
A bold, high-impact logo animation created for Urban Decay’s annual live showcase. Working within an established brand system, I pushed the motion language toward something fun, fresh, and frenetic—true to the brand’s rebellious energy.
APPROACH
I animated the logo, typography, collaged video, and additional 2D assets, refining the timing across a range of high-energy music tracks until the opening landed with the right controlled chaos.
CREDITS
Studio MATTE Projects
Senior Art Director Tori Arcuri
Post Supervisor Daniel Byrne
Studio MATTE Projects
Senior Art Director Tori Arcuri
Post Supervisor Daniel Byrne
© annaxliza 2026
